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Within six months of launching a updated social strategy for Washington State University’s Center for Sustaining Agriculture and Natural Resources, platform metrics expanded significantly.
Facebook:
3,300% increase in link clicks
306% increase in total followers
Instagram:
1,500% expansion in organic reach
100% increase in user interactions
Similarly, between mid-June 2023 and early February 2024 at Peninsula College, a targeted social media strategy drove major year-over-year growth across key engagement indicators:
380% increase in organic reach
50.5% increase in reach from ads
90.1% increase in follows
21.1% increase in content interactions
37.8% increase in link clicks
39.8% in minutes viewed
Examples of static posts below; explore my videos and projects for additional samples.
This single post generated 400+ engagements and reached over 16,300 people. With 96% of reach coming from non-followers, the authentic, human-centered story dramatically expanded the library’s organic audience. Access post.
The college historically struggled to fill open positions. This post resulted in an unprecedented number of applicants due to my pithy no-cost social campaign. Access post .
When I encountered Raku firing on campus, I snapped this photo and posted it on Facebook. Its organic performance was phenomenal, reaching over 21,000 Facebook accounts; accruing 816 reactions, comments, shares, and clicks; and resulting in dozens of new followers. Access post.
This popular post picked up an additional 111 likes/loves when I accidentally posted it twice 😐. Access post.
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