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Between mid-June 2023 (when I started posting to Peninsula College's Facebook account) and early February 2024, my social strategy resulted in remarkable increases in Facebook reach and engagement compared with the previous period:
380% increase in organic reach
50.5% increase in reach from ads
90.1% increase in follows
21.1% increase in content interactions
37.8% increase in link clicks
39.8% in minutes viewed
Examples of static posts below; please see videos and campaigns for more social post samples.
The college historically struggled to fill open positions. This post resulted in an unprecedented number of applicants due to my pithy no-cost social campaign. See post here.
When I encountered Raku firing on campus, I snapped this photo and posted it on Facebook. Its organic performance was phenomenal, reaching over 21,000 Facebook accounts; accruing 816 reactions, comments, shares, and clicks; and resulting in dozens of new followers. See post here.
This popular post picked up an additional 111 likes/loves when I accidentally posted it twice 😐. See post here.
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