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SEQUIM LIBRARY
Overview
Overview
When the North Olympic Library System’s marketing team was tasked with drafting a short solicitation letter to Sequim Library patrons, I advocated for a comprehensive strategy that included a four-page newsletter appeal. The results exceeded all expectations:
Raised over $850,000.
Over 530 donations, ranging from $5 to a $350K.
Achieved a 6,500% ROI.
Appeal Package
Appeal Package
Every Door Direct Mailer
Every Door Direct Mailer
Video
Video
Campaign Landing Page
Campaign Landing Page
Email
Email
Google Sites
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