LEARN HOW TO
HANDLE THEM

The Early Childhood Education program was experiencing low enrollment, partially due to the fact that its graduates don't earn much more than minimum wage upon graduating with their associate degree in this field. This campaign focuses on the benefits of completing the program as a step toward a bachelor's degree in management or behavioral healthcare—skills for managing children also work on adults.

The video campaign, which targeted young people with low incomes, featured a three-part series. I created these videos from stock footage.

This campaign was successful: enrollment in Early Childhood Education classes increased 163%  the quarter after the campaign ran compared with the same quarter the previous year and the program coordinator confirmed it was due to increased interest from the campaign.