DATE NIGHT VS.
GAME NIGHT

The Peninsula College athletics program has championship teams but the home game attendance was poor, especially considering there were few low-cost options for winter evening entertainment in the area. 

I created a rough cut of this video ad, and the videographer who shot the footage refined the final video. 

The video ad played on pre-roll, YouTube, Facebook, and Instagram and brought in leads at 85% lower cost than the industry average.*

*Campaign cost per lead was $148, compared with higher ed average of $982 according to industry reports.