YOUR FUTURE
IN TECH
IN TECH
Faced with limited resources and a reduced team, I took on the challenge of creating a unique campaign for Peninsula College's cybersecurity program. Using a comic-book-building app and AI tools, I crafted graphic-novel-style ads to appeal to tech enthusiasts, gamers, and those with tech savvy. Although I transitioned to a new role before the campaign launched, the program coordinator reported a significant increase in enrollment, so much so that an additional full-time instructor had to be hired to meet the growing demand.
I set these carousel ads to launch on social media right before transitioning to my next role. While I couldn't access the final internal numbers, our Sound Publishing sales rep told me it was the highest click rate she'd ever seen
I ran a series of three half-page full-color newspaper ads, which appeard next to the Sunday comics.